roofing email marketing

Click Here to find out, The Email Marketing Guide For Roofing Contractors. The list is the most important factor in the success or failure of any email or direct mail campaign. If you are not following up with your leads then you are missing a big opportunity in your business. Even though most people don’t open their emails as much as they used to, email marketing still has the highest ROI of any online marketing channel. Many new roofing … Our expertise in digital marketing for roofing contractors and roofing suppliers helps roofing companies scale their roofing business to the next level. Email marketing has the highest ROI of any online marketing channel. Here at Roofer Elite, we are experts in all things digital marketing. Marketing a roofing company isn’t as simple as putting an ad in the Yellow Pages anymore. Things to consider when choosing the right email marketing platform include: If you need help choosing a solid CRM for your roofing company, take a look at Equipter’s article “CRM: Which Platform is Right for Your Roofing Company?”. Email marketing is another option for roofing companies that can include links to blog posts within their monthly newsletters while developing a list of subscribers. Uncover the secrets to getting your roofing company noticed. We get multiple daily email leads because of this checklist. That makes it difficult to have a lot of repetitive business. If you’re not using email marketing in your roofing company’s marketing strategy, you’re missing out. You should ask every new lead that comes in your ecosystem for their email address. If you’re running low on roofing leads, consider creating gated content, or content that can only be accessed by your website visitors when they enter their contact information. Get roofing website. Incorporating reviews into your roofing email marketing helps boost credibility, especially when you link them to a customer story, case study, or project photo gallery on your website. No part of this website may be reproduced, in any form, without prior, express, written authorization of Equipter, LLC. * Comment. Roofing Contractor Marketing … 10 Great Roofing Marketing Ideas. And nurtured leads, on average, produce a 20% increase in sales opportunities compared to non-nurtured leads.” source. It’s not as sexy as Google or Facebook but it’s more effective. However, you can use this list of people to generate referrals or sell them other services. Roofer Elite. If you plan to offer an end-of-year discount for a new roof at the start of next year’s roofing season, you could create an email campaign for the contacts in your Recent Free Quote Recipients list, or contacts who’ve received a quote within the last three months but haven’t committed. We live in an ADD world and the company that gets the most attention will win. Test Google Local Services Ads for Roofers. Be sure to do your research when you’re deciding which platform is best for your roofing email marketing strategy. For roofers, replacing a roof is not a big deal since they do it every day but for a homeowner or a commercial property owner, it can be a huge deal. Sign up for Equipter's monthly newsletter below. It’s also a pain in the ass for a lot of homeowners … What does that mean? Whether you send it monthly, quarterly, or annually, it’s a great way to keep your contacts up to date with your business and provide tips and tricks for extending the longevity of their roofs. This constant follow-up puts my business top of mind. SEND … Not many people email their list but I do it 4-5 times a week. It all begins with us taking a total control of your … Here are some stats that back what I am saying: “Email has a median ROI of 122% – over 4x higher than other marketing formats including social media, direct mail, and paid search.” source, “Time and time again, you’ve been asked to prove the effectiveness and ROI of your organization’s marketing efforts–especially when it comes to email marketing. This shows that you care about the well-being of your customers and their homes and keeps your company top of mind. According to MarketingProfs, “Marketers who segment their email recipient lists achieve 39% higher open rates, 28% lower unsubscribe rates, 24% better deliverability.”. The Email Marketing Guide For Roofing Contractors. There are close to 4 billion people in the world that have an email address which makes it the most popular form of communication online. Email is a widely-adopted communication channel that roofers can use to get in touch with … One of the most powerful [free] tools in any roofing company’s marketing arsenal is the collection of customer reviews. One of the best ways to build a relationship with your customers is through email marketing. One of the best ways to build a relationship is through email marketing. Built with … Marketing is supposed to make selling easier. Our roofing marketing plans include a variety of online marketing strategies and services. Make sure your emails are personalized and make sure you’re offering your clients things that they can’t get anywhere else . May 22, 2014 May 25, 2014 by Brandon Gaille. There’s a reason email has remained a big part of digital marketing . There are many roofing contractors that are also general contractors that can sell their customers other services. For example, someone who fills out a form to download an infographic called “Homeowner’s Ideal Roofing Contractor Checklist” would get segmented into your Residential Roofing Leads and Lead-Gen Content Recipients lists. Three Qualities of The Perfect Roofing Landing Page, Tips on Optimizing Your Roofing Company’s Google My Business Listing, Realistic Ways of Getting Commercial Roofing Leads, Promoting Your Roofing Business Through Social Media Marketing. Some examples of downloadable content your roofing company can provide include: When you make it mandatory for visitors to download your content, you have the power to control what information you receive. Want more tips on how to enhance your roofing company's sales and marketing strategies? You can even add a customer survey into your customer followup email series. For roofing contractors, it’s not necessary to follow up with your leads as much as I do. In other words, these stats show that if done right, direct mailing campaigns can make lead generation more of a cinch. How relevant is your list with the offer you are making? This helps you deliver the right content to the right people. It might seem like an outdated method, but it really serves several purposes. Have you seen these in the search results? With a name like Roofing Contractor Marketing, it’s safe to assume that the folks at RCM know what they are doing when it comes to helping roofers break through the clutter. This is the biggest challenge you’ll face in building a database. Roofer Elite is run by Chad Riddersen and Raymond Fong. A roof is one of those needed items on a home, but a good roof can last three decades or more. A lead magnet is an ethical bribe that is used to get someone’s personal information in exchange for a piece of content that you provide. Enter Email * How Can We Help? Contact Us Get In Touch Untitled*Email* Phone*Untitled* 305-306-1564 support@roofingmarketingpros.net Roofing Marketing Pros 1688 Meridian Ave Miami Beach, FL … There are a lot of different email marketing tools that you can use. Building and maintaining relationships with customers is one of the most important keys to success. You can pull reviews from your Google Business Listing, Angie’s List, Houzz, or other platforms where customers can leave feedback on your company. We offer a full suite of cost-effective, efficient, and powerful marketing services for roofers that are designed to help get you more residential and commercial roofing leads and take your roofing … Best of all, it … According to an article on IMPACT, one study discovered, “Lead nurturing emails get 4-10 times the response rate compared to standalone email blasts.” No matter whether they’re new leads or roofing customers from 10 years back, it’s important to stay in touch with each contact. According to a study done by BrightLocal, consumers tend to read about 10 reviews before they’re comfortable trusting a company. The backbone of your custom built marketing system from Roofer Marketers is the responsive website we'll build. The biggest benefit of email marketing is the follow-up. You could then set up an email automation series that sends that person a set number of emails related to that infographic. Another online marketing tactic that roofing companies should consider is email marketing. Most platforms have pre-developed templates that allow you to simply change colors and add your own photos and messaging without having to design the layout yourself. You can have a similar one on your website. If you want to target homeowners that have been hit by a storm make sure that their address was on the swath of the storm. If you run a HubSpot website, you can also use their email templates or build your own if you’re feeling particularly creative. You should have a system in place that adds these people to an email list based on where they in the buying cycle. This content will position your company as the expert and authority in your marketplace. Unbiased reviews help increase a prospect’s confidence in your company. Get your phone to ring with high-quality local roofing leads using this trick, Dominate your local market and crush Even a month after their mailing, they continued to receive calls from their postcards 43 unique calls total, of which they converted 30 into roofing … It’s also a pain in the ass for a lot of homeowners dealing with the construction of their homes. Those are … This is why I prefer short one-page lead magnets that are easily consumable but have valuable information. Is your roofing company a good fit for Roofing Marketing Pros? A lead magnet won’t have much had an impact unless they are consumed. Consumers also have a preference for direct mail over email. Replacing a roof is a big investment for many people. One of the more underrated ways to do this is by using a marketing letter for your roofing company. Email Marketing . The best lead magnet is the ones that are most likely to be read. Whether you want to keep in touch with current roofing prospects or increase the number of contacts in your database, roofing email marketing can help. An added value for your customers–and something that has the power to turn leads into customers–is an email newsletter. If you are consistent and provide valuable information in your emails you’ll get incredible results. A roofing company usually specializes in making roofs. Even if you’re starting from zero, you can get the right tools, guidance, and roofing marketing ideas you need to grow your roofing business or contracting services. “Companies using email to nurture leads generate 50% more sales-ready leads and at 33% lower cost. Here at Equipter, we’ve put a few tips together to help master your email marketing game. Nothing will ever replace a face to face meeting but the next best thing is email. Press releases represent another … However, email marketing is one of the most effective ways to nurture your leads. Just keep in mind that the more information you require people to enter, the fewer submissions you’ll receive. CRM: Which Platform is Right for Your Roofing Company. Our email campaigns target roofing customers looking for service. Those in your Recent Free Quote Recipients list should filter into an automation or followup email series that contains reminders and benefits associated with replacing their roofs. Is your roofing company a good fit for Roofing Marketing Pros? Emails are a crucial part of lead nurturing and customer care, increasing engagement with future and past customers. In the roofing space, most of the customers you’ll serve are one time customers. To segment your email list, go through your current list and separate contacts into new lists. Roofing Contractor Marketing. Email Marketing has been around since the 1990s. You should have all your employees ask for your customer’s email address when they are on the phone, going to an appointment, and whenever they interact with your customers. This is why it’s important to build a relationship. We have tested dozens and dozens of roofing website formats and designs and found one … 30 new roofing jobs! LimeLeads Roofing Contractors Email List Get a quote for roofing contractors lists for your specific requirements and target by location, employee size, annual revenue, web tech, and more. Mailchimp and Constant Contact are two popular email marketing platforms. Together, they work to increase brand authority, website traffic, leads, and booked jobs. Here at Equipter, we’ve put a few tips together to help … Our roofing marketing services help you win the best jobs, stand out from the competition, and become the obvious choice in your market. The Email Marketing Guide For Roofing Contractors. Content marketing is a great way to build authority and credibility in your area. Once you receive their contact info, you can automatically add contacts into a segmented list to send them marketing emails after they receive their download. You don’t need a fancy site with multiple pages to get online leads. When it comes to marketing your roofing business, you’re making a big mistake if you don’t follow these easy tips. And email marketing is the king of the marketing kingdom with a 4400% ROI and $44 for every $1 spent.” –source. 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